Don’t worry if you are confused. The meme that big data is like teen sex rings as true as ever:

• Everyone talks about it
• Nobody really knows how to do it
• Everyone thinks everyone else is doing it
• So everyone claims they are doing it…

A recent FT article gives some nice color to the realities of the “big data revolution”. More to come on ClearlyTech regarding big data, but now I finally have a place to link when I need to remind people of this apt analogy.