Why the heck did they name it Crest 3D?

It doesn’t make any sense to me that companies have decided to brand decidedly non-technical items with technical-sounding labels. “HD” is also a hot item, even when it has nothing to do with the actual HD video specifications. And prior to those, it seemed like everyone was jumping on the “XL” naming bandwagon.

Where’s the originality, people? Or at least the relevance?