Evaluating what the metaphorical landscape looks like right underneath us can be a challenging task. We examine the world around us with very biased eyes. Evaluating what the landscape will look like in the future is an order of magnitude harder still.
Whether in business or in personal development, one of the greatest dangers is sinking huge time into solutions for the wrong landscape. You can build the greatest land rover ever, but if the world looks like a giant ocean by the time you're ready to use it, you're SOL.
You have two choices, either spend a lot of time scrutinizing the future to guess at what the landscape will look like, or build a very flexible rover.